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For a cash-based businesses where the owner is running personal expenses through the business, how does this impact the price?

Running personal expenses through the business is completely legitimate as long as it is being reported accurately. This is a means of lowering the owners' tax rate, and is one of the advantages of owning a business. In general, the expenses can be added back onto the bottom line to determine actual profitability. Be careful, however, that the expenses are truly personal, and not completely necessary to the proper functioning of the business.