Most of the "free" franchise search consultants are commissioned salespeople who represent a limited number of franchises. So you won't get a full picture of all the opportunities out there that might match your needs. Also, they are only going to recommend that you build a new franchise location, which I recommend against for a first-time franchisee. For first timers, I recommend buying an existing franchise with proven cash-flow. I cover this much more extensively in my eBook "49 Insider Secrets You Must Know Before You Buy a Franchise" (available at http://www.49franchisesecrets.com/). The free franchise search consultants will almost never recommend that you buy an existing operation, which can be the most profitable way for you to get started.

You could also use a business broker, who will sell you an existing franchise, but again, they are on commission, and only make money when you sign up to buy a business.

Bottom line: be extremely cautious and skeptical if you use a consultant.