So many vendors were selling dreams of riches and fulfillment again at this year's West Coast Franchise Expo taking place in Los Angeles on October 18-21, 2007. While many franchises come with proven business models and exciting concepts, the prospective franchisee must take careful steps toward evaluating feasibility and suitability of a particular franchise for themselves.

It is easy to get lost in the excitement and make an emotional decision. The Expo organizers selected a series of seminars to help conference attendees in their evaluation and decision making process.

I was one of the speakers at this conference and presented "The 7 Secrets and 3 Traps You Must Know Before Buying a Franchise". I presented on two days and spoke to a full room of about 90 people on both days.

My session was straight talk from the front lines of franchising, and my purpose is to help prospective franchisees evaluate franchise opportunities in a clear, thoughtful way. If you would like a copy of the slides from my talk, I am making it available to registered users absolutely free. Simply click on the link below.