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Seth Gilmore, New York, New York

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"(Mark's) book is like a jolt of strong coffee for the dreamy entrepreneur drunk on thoughts of a multi-unit operation and taking over the world from there.
I first encountered Mark at a franchise convention where I’d spend the day hearing that, yes, all my dreams could come true. At the end of the day I attended Mark’s lecture and heard something very different. Not quite “no they can’t,” but rather “they can, but.”
This book, from which the lecture was derived, isn’t about dispelling your dreams. But by placing them in context, it’s the kind of tough medicine you need to cure you of your delusions and set you on a path, if you still choose to, toward solid franchising.
This book is easy to read, short, to the point and told from the point of view of someone who was in your shoes, pursued your dreams, failed some and succeeded some, and lived to tell about it.
Do not dream of buying or starting a franchise without first reading this book. It’s that simple."

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