"(Mark's) book is like a jolt of strong coffee for the dreamy entrepreneur drunk on thoughts of a multi-unit operation and taking over the world from there... 
Do not dream of buying or starting a franchise without first reading this book. It’s that simple."
The rates themselves are dictated by the UFOC, and thus not negotiable, although they may change over time, if they change for everyone. However, the Franchise Agreement may provide some ability to negotiate when the fees begin.
BEFORE You
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